From the angriest rabbit on the planet.
"Stay away from my lettuce dammit!"
Film Marketing and Web 2.0
Last weekend I went to a course put on by the DGC. It was called Introduction to Internet Marketing for DGC Members and was facilitated by Film and TV Director, Creative Consultant, TV Producer and 1st A.D. Peter D. Marshall. You can subscribe to Peter's excellent filmmaking newsletter over at his site actioncutprint.com.
Peter talked about everything from the more technical such as meta tags and SEO to utilizing web 2.0 sites like faceook and LinkedIn
Basically what I have is all the weapons to market both myself and any of my films or other media products already in my arsenal, but have yet to focus them. It's like having the best power drill on the planet and drilling at thin air. I'll be making some changes to my online presence, not the least of which will be to this blog.
Colleen Nystedt came in to speak to us about her site, movieset.com. I was extremely impressed with Coleen and her pitch. Movieset.com is going to revolutionize film marketing and the back-end tools bringing productions truly online (and for free) are of huge interest to me as a filmmaker. I had ideas about doing what movieset.com is doing myself, so it's a very easy product to get behind.
Here's Colleen on In the Lab with Leo Laporte:
As well we hear from Trilby Jeeves who spoke about her experience with marketing film related services on the web, specifically her site buffooneryworkshops.com. I'm kind of a buffoon already, but I'm considering taking Trilby's next course:
Coming from the background and experience in this area that I already have I wasn't sure how much I'd learn, but I'm glad I went. I learned a lot in only a few hours. Thanks again Peter.
Peter talked about everything from the more technical such as meta tags and SEO to utilizing web 2.0 sites like faceook and LinkedIn
Basically what I have is all the weapons to market both myself and any of my films or other media products already in my arsenal, but have yet to focus them. It's like having the best power drill on the planet and drilling at thin air. I'll be making some changes to my online presence, not the least of which will be to this blog.
Colleen Nystedt came in to speak to us about her site, movieset.com. I was extremely impressed with Coleen and her pitch. Movieset.com is going to revolutionize film marketing and the back-end tools bringing productions truly online (and for free) are of huge interest to me as a filmmaker. I had ideas about doing what movieset.com is doing myself, so it's a very easy product to get behind.
Here's Colleen on In the Lab with Leo Laporte:
Go behind-the-scenes with MovieSet™
Colleen Nystedt, Founder & CEO, MovieSet™
- MovieSet™ represents a paradigm shift that advances the marketing of movies to the beginning of the production process.
- Every movie has a core audience and the internet is the most sophisticated tool for identifying, targeting and engaging those fans.
- MovieSet’s toolkit brings film production online creating efficiencies in scheduling and communications, and as a by-product allows fans a abbreviated view of the process.
- As an aggregator, MovieSet™ enables producers to earn advertising and other ecommerce revenue creating new business models.
- MovieSet™ is also developing its utilities for television, documentaries and games.
www.movieset.com
[source In the Lab with Leo: episode 79]
As well we hear from Trilby Jeeves who spoke about her experience with marketing film related services on the web, specifically her site buffooneryworkshops.com. I'm kind of a buffoon already, but I'm considering taking Trilby's next course:
"The Buffoonery Acting Workshop" will be two fun-filled days of discovering how to find authentic, believable and committed performances. It's going to be held in Vancouver, on April 26 & 27, 2008 at the Tooba Physical Theatre.
This workshop is available to no more than 10 actors. Registrations will be on a first come basis. As soon as 10 spots have been taken, this link will be closed.
Register Now.
Coming from the background and experience in this area that I already have I wasn't sure how much I'd learn, but I'm glad I went. I learned a lot in only a few hours. Thanks again Peter.
Wanted - the movie
Download and watch the HD trailer at Yahoo! Movies. This movie, due to be released on March 28, 2008, is going to look amazing.
I want to see Wanted, not just because it's an action movie and definitely not because of any of the actors or actresses in the film. Those things aren't really of much interest at all. In fact the dialog seems cliché, the storyline seems lame and the eye make up looks raccoonesque.
So why the post?
I want to see it because some of it, mostly the effects shots, were shot on RED cameras. No film, just super high definition video. Those big effects are going to look awesome being that clear.

Kodak and Fuji, you're going to have to rethink your business model. There are a few filmmakers (will that even be the correct word in a year?) who are taking full advantage of this new technology. These movies are stunning. As Hollywood directors play with this format and realize the versatility of it we're sure to see less film and more digital movies in our theatres. Jumper, already in theatres and doing well, used a RED One as its second unit camera and looks phenomenal.
Always up for an experiment Steven Soderbergh shot his movies The Argentine and Guerrilla both due out in 2008 and, The Informant, due in 2009 using only RED One cameras and lenses.
It's the wave of the future.
I'd love to get my grubby little paws on two full RED packages. Oh what a guy could do with a couple of those babies! All in all $17,500 isn't bad for a camera body. But, gear-head that I am we'd have to have all the lenses and accessories to go along with them.
Hey brother, can you spare $75,000?




