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Starbucks Entertainment?

The Starbucks Entertainment logo (new to me) magically appeared on the trailer for Akeelah and the Bee. Feeling a bit taken aback so some rewinding was in order. Sure enough there it was. A quick Google search for the term “Starbucks Entertainment” came up with this.

BusinessWire: Starbucks Entertainment and Lionsgate Announce a Partnership That Transforms Traditional Motion Picture Marketing and Distribution Model

Why not? Looks like a very interesting way to market a film.

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