ICBC is turning to black humour to get those 18 – 21 year olds to quit driving like assholes. I’m not sure if www.nofunbeingdead.ca will achieve anything other than a laugh. Especially fun is the soccer game with a dead guy in goal.
Speaking from extreme asshole driving experience, namely my own at that age, this kind of thing won’t make a dent in the problem. It will not compute with the youthful faux-immortals it is targeted toward.
However, being a lover of zombie films I do appreciate the campaign. Nothing like grave humour to start my day.
![\"Mike](\"http://blog.mikebrowne.com/wp-content/uploads/2013/09/Mike-Browne-190px.jpg\" "\\"Mike")